Journal

Gabrielle Union Sparkling in SW in at Ralph & Russo Haute Couture Show in Paris

Hello Lovelies, She’s All That in our Dujour 4 Diamond Cluster Stud Earrings! Actress, activist, and author Gabrielle Union sparkled wearing SW i...

The Marvelous Marin Hinkle in SW at the 26th Annual Screen Actors Guild Awards

Hello Lovelies, What a dazzling night! Tanzanian actress Marin Hinkle dazzled in SW at the 26th Annual Screen Actors Guild Awards on Sunday. Congra...

Jessica Szohr in SW at Entertainment Weekly’s Pre-SAG Celebration

Hello Lovelies, Gossip Girl star Jessica Szhor was seen dazzling in SW at Entertainment Weekly’s Pre-Sag Celebration at Chateau Marmont in West Hol...

Inspired By You - SW Gem Favorites

Hello Lovelies, We’re halfway through this brilliant first month of 2020, and we cannot wait to see what the rest of the year has in store for us!...

SW at Diamond Producers Association’s Award Show Season Preview

Hello Lovelies, ...and hello award show season! The start of the new year means fresh inspiration, blossoming creativity, and the most coveted aw...

Anna Paquin in SW at W Magazine’s Best Performances Party

Hello Lovelies, Not one, but two SW gems dazzled at W Magazine’s Annual Best Performances Party in Los Angeles on Friday. Academy-Award winning act...

Kaitlyn Dever in SW at W Magazine’s Best Performances Party

Hello Lovelies, Golden Globe nominee Kaitlyn Dever looked ‘unbelievable’ at W Magazine’s Annual Best Performance Party in Los Angeles wearing a dia...

January Horoscope: Foresight is 2020

Hello lovelies, Happy new year, gems! We are so excited for all the brilliance that comes with this new decade. The darkest day of the season has l...

Greta Gerwig Dazzled in SW on The Tonight Show Starring Jimmy Fallon

Hello Lovelies, SW gem and “Little Women” writer and director, Greta Gerwig, sparkled on The Tonight Show Starring Jimmy Fallon last week in New Yo...