Journal

You're Invited! Come Sip & Shop for Mother's Day

Hello Lovelies, Mother's Day is right around the corner, and want to make sure that every woman (mom or not) is sparkling her brightest on thi...

There's a New Donna in Town

Hello Lovelies, There's a new DONNA in town and she's shining in shades of blue and green! This Spring, we've taken your favorite Donna s...

Styled by SW: The Veena Taj Rose Cut Ring

Hello lovelies, The flowers are blooming, the skies are blue, and the sun is shining - all that's missing are some new DIAMONDS. This Spring, SW ...

April Press Update: Shop Gigi Hadid's Red Carpet Look

Hello lovelies, This past weekend IT Girl, Gigi Hadid, was spotted at Marc Jacobs and Char DeFrancesco's wedding reception wearing the SW Arch...

NEW PIECE ALERT: The Illusion Round Cluster Drop Earrings

Hello Lovelies, From the collection that brought you the multifaceted beauty of the signature SW Illusion Emerald Cut, we are so excited to introdu...

April Horoscopes with SW

Hello lovelies, March came and went, and with its leaving brought us spring! As the days get longer and the weather heats up, we must make sure th...

Happy Birthday SW Celebs! March 2019

Birthdays are the one day that's all about YOU, and over at the SW office, we like to show those we love just how special they are on their special...

Styled by SW: The Reverie Multi Cluster Choker

When it comes to buying fine jewelry, the biggest question we find ourselves asking is "how and when am I going to wear this BEAUTIFUL piece?". Wel...

International Women's Day 2019

It's International Women's Day, and all of us over here at the SW office want to celebrate the wonderful women in our lives... meaning all you gems...

March Horoscopes with SW

Just like that, we're on to a new month, and a new beginning. As we welcome in Aries Season, it's important to get our mind, and our DIAMONDS, i...

Real is Rare. Real is a Diamond. "For Me, From Me" ft. Sara Weinstock

The time of self-care, and more importantly, self-gifting is upon us, and who knows what you want better than yourself? Real is Rare Real is a Diam...

Diamond Studded Oscars

As I'm sure you know, the Academy's Oscars Awards were this past Sunday, and all of us over at the SW office made sure to tune in. If you're anythi...