Journal

Back From COUTURE With a Big Surprise!

Hello Lovelies, After a busy and fun week at the COUTURE 2019 show, where we had the amazing opportunity to meet with the foremost retailers to br...

HAPPY BIRTHDAY SW CELEBS! MAY 2019

Hello Lovelies, Another month has come and gone, and with that, it's time to give some birthday love to our SW celebs born this month! Take a peek...

COUTURE 2019

In just 2 weeks we'll be in Las Vegas showcasing our collection at the amazing 2019 COUTURE Show, one of the most highly revered events in the ...

Michelle Obama in SW

Hello Lovelies, We couldn’t be any more honored to have Mrs. Michelle Obama wear our jewels. Sara Weinstock designs for women to make them feel st...

Styled by SW: Mother's Day Edition

Hello lovelies, Mother's Day is just around the corner, and we are here to make sure that you are not only looking your best, but also sparkling ...

May Horoscopes with SW

Hello lovelies, How is it May already?! It feels like this year is breezing by, and as we enter the full swing of spring, it’s important to take ...

Happy Birthday SW Celebs! April 2019

Hello lovelies, As April comes to a close, all of us over at the SW office wanted to wish a happy birthday to all our lovely celebs born this mont...

You're Invited! Come Sip & Shop for Mother's Day

Hello Lovelies, Mother's Day is right around the corner, and want to make sure that every woman (mom or not) is sparkling her brightest on thi...

There's a New Donna in Town

Hello Lovelies, There's a new DONNA in town and she's shining in shades of blue and green! This Spring, we've taken your favorite Donna s...

Styled by SW: The Veena Taj Rose Cut Ring

Hello lovelies, The flowers are blooming, the skies are blue, and the sun is shining - all that's missing are some new DIAMONDS. This Spring, SW ...

April Press Update: Shop Gigi Hadid's Red Carpet Look

Hello lovelies, This past weekend IT Girl, Gigi Hadid, was spotted at Marc Jacobs and Char DeFrancesco's wedding reception wearing the SW Arch...

NEW PIECE ALERT: The Illusion Round Cluster Drop Earrings

Hello Lovelies, From the collection that brought you the multifaceted beauty of the signature SW Illusion Emerald Cut, we are so excited to introdu...